“Mihajlo Pupin” Technical Faculty

Business idea is the first step in doing business. In order for the idea to be realized successfully, it is very important to see the value of the idea. Therefore, the next step is the creation of a business plan. A business plan gives the creator of the idea a clear picture of the profitability/viability of his business venture. The structure of the business plan encompasses all the necessary segments of business, to which the person should pay attention when he wants to realize his business idea. Through a business plan, business strategies are elaborated in detail, analyzing the target market, developing a marketing and financial plan, and doing risk analysis. The goal of the business plan is to forecast if a business venture would become profitable, and also when would the profit be realized. The workshop aims to inform the participants about the structure of the business plan. Also, through examples, it refers to basic concepts and methods for developing a business plan, and through a case study, enable the participants to independently develop a business plan.